Full-time, professional women are responding to online ads at an increasing rate. Although pop-up ads were among some of the dislikes, they still received 1.7 percent of the votes. Yahoo sites ranked first followed by Google. See more at
http://www.clickz.com/showPage.htm?page=3628538 and
http://www.webadvantage.net/webadblog/us-women-and-the-internet-part-2-731.
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