How Women Consume Online Media

Full-time, professional women are responding to online ads at an increasing rate. Although pop-up ads were among some of the dislikes, they still received 1.7 percent of the votes. Yahoo sites ranked first followed by Google. See more at http://www.clickz.com/showPage.htm?page=3628538 and http://www.webadvantage.net/webadblog/us-women-and-the-internet-part-2-731.

Stay-at-home moms have become internet moms

Since stay-at-home moms have become a thing of the past, women have turned to managing their lives online: http://docs.yahoo.com/docs/pr/release1162.html.